• A Distinctive Illumination of Business
You've been Retargeted

You Have Been Selected for Retargeting. Lucky You.

Today I’m on Google.  Don’t remember what I was looking for, but this image shows up of a bathroom vanity.  So I click on it.  I get sent to a site selling this vanity.  I look at the vanity and click off. Now, suddenly, on various sites, ads for this vanity pop up. Facebook. Vanity …

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What is your website hiding

What Business Flaws is Your Website Hiding?

You can’t hide poor business practices behind a flashy website.

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Restaurant Impossible Angelos Woodstock IL

Business Lessons to be Learned from a “Restaurant Impossible” Client Failure

Last week it was reported in our local paper that Angelo’s Restaurant in Woodstock, IL was sold.  Viewers of “Restaurant Impossible” will remember Angelo’s as one of Robert Irvine’s 2013 two day restaurant turnarounds.  The new owner was quoted as saying “You can’t remodel a restaurant in two days.” The article  gave the impression that …

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can't see the forest for the trees

When you Can’t See the Forest for the Trees – in Your Small Business

In graphic design, sometimes the difference between a good layout and a great layout comes down to the details. Move a line of text down a hair. Adjust the spacing between some letters.  Nudge a couple of elements a little farther apart.  In business, especially a small business, focusing on the details can get in …

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No Image

Would You Get Eaten in the Shark Tank? Business Finance 101

The other night I was watching the show “Shark Tank.”   If you are not familiar with “Shark Tank,” entrepreneurs come looking for funding for their businesses from a group of five millionaires.  If the millionaires like their business they will invest.  If not, the entrepreneur goes home. So the other night this woman comes …

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