• A Distinctive Illumination of Business
  • the boy who harnessed the wind

    Innovation Does Not Wait for Things to Get Easier

    Yesterday I posted a link to the movie “The Boy Who Harnessed the Wind”. But I couldn’t really put into words why I like this movie and why I think you should see it. Because I think there is a lesson here for small businesspeople. I believe many small businesspeople are not as innovative as …

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    The Boy Who Harnessed the Wind

    If you haven’t seen this movie, you should. Or read the book. Great story of perseverance – with a little out of the box thinking – and how some of the greatest ideas come from the need to help others

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  • website maintenance

    Like Your Car, Don’t Neglect Website Maintenance.

    Picture yourself driving along a dry, desolate stretch of highway through the desert. Sun blazing down unmercifully. Heat rising up from the blacktop. Nothing for miles. Suddenly, the check engine light blinks on. You get a little nervous. “I’m sure it’s no big deal,” you tell yourself. You glance at the peeling oil change sticker …

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  • Marketing is a Companywide Affair

    Marketing is a Companywide Affair

    When I was designing trade show booth graphics, clients would send us their booth before and after each show. Before the show to check that panels fit correctly and after to make sure nothing was damaged before going into storage. Without fail, one clients’ booth case would return after each show with the bottom littered …

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