Dear Dr. Dentist—Why are You Making it So Hard to Choose You?
- August 17, 2022
- Bryan Kennedy
Dear Dr. Dentist, Good to know you graduated from Whatever University 20 years ago and have every degree you can possibly get and that you have the lastest and greatest cutting-edge, state-of-the-art whizbang equipment and fancy 3d, 4d or 5d oral scanner and that all your dentists in your office are Wellness Dentists ( whatever …
Brand Power – It’s Not Transferrable
- March 11, 2022
- Bryan Kennedy
A client of mine informed me this morning that someone broached him about selling one of his marketing channels. The buyer wants to merge it into his existing brand. Seeing that the buyer neither has a functioning website nor a brand that I can find, I suspect he thinks he is going to get brand …
Marketing is a Companywide Affair
- January 5, 2021
- Bryan Kennedy
When I was designing trade show booth graphics, clients would send us their booth before and after each show. Before the show to check that panels fit correctly and after to make sure nothing was damaged before going into storage. Without fail, one clients’ booth case would return after each show with the bottom littered …
Everyone is Not Your Customer
- September 8, 2019
- Bryan Kennedy
I have been to enough networking events or business social gatherings over the years to say that the number one answer I hear to this question “Who are your customers?” is Everyone! I will cop to that. I too was guilty of this misnomer at the very beginning of my business until I was set …
