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Dear Dr. Dentist—Why are You Making it So Hard to Choose You?
Dear Dr. Dentist, Good to know you graduated from Whatever University 20 years ago and have every degree you can possibly get and that you have the lastest and greatest cutting-edge, state-of-the-art whizbang equipment and fancy 3d, 4d or 5d oral scanner and that all your dentists in your office are Wellness Dentists ( whatever …
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Brand Power – It’s Not Transferrable
A client of mine informed me this morning that someone broached him about selling one of his marketing channels. The buyer wants to merge it into his existing brand. Seeing that the buyer neither has a functioning website nor a brand that I can find, I suspect he thinks he is going to get brand …
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